about
breakthroughs endure in just-right zones
not because they are louder, faster or more extreme.
because they are calibrated.
just right zones (jrz) are where progress is strong enough to matter and measured enough to last.
jrz' avoid the fragility of under-commitment and the burnout of overreach.
ideas are tested against reality, pressure is applied thoughtfully and tradeoffs are prioritized.
breakthroughs born in the jrz don’t need constant force to thrive.
they integrate with people, systems and time.
they have staying power through fit.
we focus in these zones.
discernment replaces guesswork while actual momentum replaces hype.
progress keeps working long after the breakthroughs.
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